confused.i.am
The Black Eyed Peas' will.i.am wants to save Mother Earth. Really. He just has a funny way of getting his Al Gore bona fides in order.
“When Al Gore asked me to perform, I was like, ‘Wow, that sounds great, people coming together to stand for something.” But then I was like, ‘Wait a second, it’s sort of hypocritical to throw a concert. Everyone there is going to be drinking water out of plastic bottles.’ It can’t be the consumer that changes the world, it has to be governments that make laws for corporations and demand they produce alternatives. We won’t stop buying things, so give us something else to [expletive] buy!”
On turning Black Eyed Peas into a “global brand”:
“People don’t mind doing a song that goes on the radio right after a commercial. That money comes from Jergens and Coke. If your song gets huge, soon you’re playing the Staples Center, which is branded, too. So brands help bands from the beginning. I was like, ‘Dude, I’ve always liked Dr Pepper, and they’re going to let me play my music.’ So [expletive] it.”






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