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Spotting product placements helps me stay awake during bad movies. I love watching how a character either uses a product like anyone might or arranges his or her grip so that the label can be seen clearly.
On television, product placement is serious business. The Daily News offers a strong story on the trend, revealing just how successful it can be when properly utilized. The story warns about overuse, but I think the public will gradually grow numb to the process. I used to shake my head at the sight of advertisements on minor league stadium walls. Then, the big leagues adopted the ads, and I've grown used to seeing them when an outfielder races toward the warning track. I suspect the same will be true for future product placement. What we scoff at today will be another part of the television landscape tomorrow.
posted by Toto @ 11:43 AM
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You've been referenced in another Colorado blog in a comment, you're sphere of influenza is growing ... from www.outinleftfield.com (the comments) ... "The situation of Kate's crazy co-worker (come on, you got to love the alliteration), is redolent of the sub-theme in the Michael Douglas sexual harrassment movie (can't remember the name. Is Toto in the house?)."
This "networking" thing might catch on yet!
Product placement, like the entire GM line in the staring roll of The Transformers?
Just think of how the movie would've been entirely, err, different if Fiat had won the placement in bidding.... for one, none of the Transformers would've started up on cold days .... just sayin'
You don't have to accept omnipresent advertising. I don't have a problem with commercialism, and the occassional ad is fine with me, but advertising has gone plum loco in the last 20 years. It degrades the quality of life, disrupts your thought processes and gets people used to being subtily controlled. For me, product placement takes me "out" of the movie, which can substantially reduce my enjoyment.
Thanks for pointing out, in a small way, what advertising costs.
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