Hulk mad ... at marketing division

Where, o where is the Incredible Hulk?
"Cloverfield's" studio snuck peeks at its picture months before its debut, sparking a maelstrom of marketing buzz for movie fans.
And while we've already seen this summer's "Iron Man" streaking through the sky in numerous trailers, the same can't be said of his big, green peer.

Check out "The Incredible Hulk's" Web site. Two images and a bare bones story breakdown. That's all. Comic Book Nation needs more than that to get excited over.
Could we have a bust on our hands? The cast sure tells me otherwise - Edward Norton, Liv Tyler, William Hurt and Tim Roth. That's quality. And Norton, one of Hollywood's brightest talents, helped pen the script.

Perhaps they're trying to play up the mystery of what Hulk 2.0 will look like. But "Cloverfield" did it right by offering tantalizing glimpses of the creature, or at least what the creature is capable of doing.
Given how competitive the Summer '08 movie season will be, the minds behind "The Incredible Hulk" better have an ace or two up their sleeves or their film will get lost in the popcorn shuffle.